Ivrnet is the amalgamation of several companies with specialized technologies that proved to be synergistic with one another.  The core telephony technology was originally developed to process high volumes of tee time booking for the golfing industry.  The booking of tee times is highly competitive to the players of a golf course, and substantial money was invested early on by Ivrnet to create a non-traditional telephone environment that can coexist with the Internet.  Telephones require a very consistent and stable transmission of information, while the Internet inherently has a variable speed and unpredictable latency between packages of information.  Ivrnet needed to be on the forefront of combining these technologies to provide an integrated golf solution that would allow both telephone and internet bookers to compete for the same tee times on equal footing while completing thousands of transactions in a day.  By the end of the 2006 playing season, Ivrnet had successfully booked 4,900,330 tee times in this competitive environment.

At the beginning of 2004 Ivrnet began identifying core technologies that could be separated out of its golf environment to serve more varied and profitable businesses.  Since 97% of golf bookings occur within 30 minutes of a courses opening, the load on Ivrnet’s golf system would be over by 8:30 each morning, and network capacity was virtually untouched during the prime business hours of each day.  The development of synergistic business applications that could run throughout the day allowed for greater asset utilization and set the stage for profitability.  In particular, the development of speech enabled business applications was undertaken. These applications heavily utilize the Ivrnet telephone center and are hard to replicate by the average software developer or software firm.

Technology that allowed for the golf booking system to call a pro shop, and for staff to interact with golfers seeking help, became the basis for business tools such as conference calling.  Technology that routed calls to and from multiple golf courses, automatically faxed tee sheets to courses, and recorded proshop calls became the basis for Unified Communications services. The audit functions required to verify and record transactions for private member courses became the foundation for the call tracking and recording products.  Today, Ivrnet maintains a variety of services that surround a handful of core telephone and internet technologies.  To the end user, the technologies seem broad and widely dispersed, but to the technology center they are complementary and tightly integrated.

Because of the diverse end uses of the Ivrnet technology, in late 2004 and early 2005, Ivrnet began an aggressive movement towards selling through channel partners with specific industry expertise.  The use of channel partners to deliver Ivrnet services has increased Ivrnet’s reach and allows Ivrnet to focus on core technologies and general user experiences.   Ivrnet now maintains a back-end development group to enhance technologies, a front-end development group to create interfaces for multiple vertical markets, and a customer development team to produce applications under contract only for projects that use and enhance Ivrnet’s core functionality.